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Is this the end of Disney’s magic?

The company is facing lingering financial difficulties since the Covid-19 crisis, resulting in the closure of its theme Parks. Additionally, its streaming division has not generated the expected economic benefits. As a result, there have been massive layoffs of 4,000 workers in March, and it is anticipated that another 7,000 employees will be laid off in the coming weeks.

17 July 2023

Disney, the iconic entertainment company renowned for its animated characters, theme Parks, and legendary movies, has encountered a series of financial challenges in recent years. Despite its long history of commercial success, the company has faced significant complications causing concerns withing the industry and among investors.

One of Disney´s primary sources of income stems from its theme parks and resorts worldwide. Nevertheless, the Covid-19 pandemic dealt a severe blow to this division resulting in temporary closures and capacity restrictions that significantly reduced revenues. To navigate through this challenging situation, the company had to implement massive layoffs and make financial adjustments. Although Disney´s theme Parks gradually reopened from July 2020, the uncertainty surrounding travel and public health concerns has impeded their financial performance. As of today, the timeline for a full recovery remains uncertain.

The film industry has presented another significant challenge for Disney´s financial well-being. While the company has enjoyed box office successes with franchises like Marvel and Star Wars, it has also encountered disappointments with underperforming films. Furthermore, the emergence of online streaming services and their increasing competition have reshaped content consumption patterns, adversely impacting Disney´s movie ticket sales and physical formats. Although Disney has lunched its own streaming service, Disney+, which has garnered substantial success in terms of subscribers, the transition to the digital business model has entailed significant investment costs and required time to establish a profitable foundation.

The acquisition of key assets, including Lucasfilm and the purchase of 21st Century Fox, has resulted in a substantial debt burden for Disney. While these acquisitions were intended to enhance the company´s market posotion and broaden its content portfolio, the growth in Disney´s debt has raised concerns about its capacity to manage and repay these loans, particularly in an uncertain and Dynamic business environment.

Just a few weeks ago, Bob Iger, the executive chairman, announced the company´s upcoming second phase of restructuring. According to Bloomberg, this includes a new wave of large-s cale layoffs, affecting a total of 7,000 people, which is uncommon as well as a decline instock value.

It is expected that the layoffs will primarily impact the newer segments of the company, namely Disney Entertainment, which encompasses its television and film assets, as well as streaming services. These areas are anticipated to account for approximately 15% of the job cuts. Additionally, other divisions such as sports media, including ESPN, and the Parks, and experiences division are also likely to be affected.

In March of this year, the company initiated the first round of layoffs as part of its cost reduction efforts, aiming to save approximately $5.5 billion. Under this plan, Iger has expressed his anticipation for Disney to rebound by 2024. Additionally, the company intends to enhance its streaming offerings later this year by introducing a new application that combines Disney+ and Hulu. This new application is expected to streamline the viewing experience for users and create new avenues for advertisers.