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11 January 2022

AliExpress Spain’s trend setting CM

The Chinese giant AliExpress is really standing out in Spain with its Community Manager’s (CM) Twitter techniques. Spontaneity and closeness to shoppers are two attributes that have been studied by various platforms dedicated to understanding social network behavior, and their advice is that brands should adopt this type of strategy to improve their performance.

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11 January 2022

The 5 books recommended by Bill Gates

From time to time, the technology mogul publishes a list of essential reads accompanied by brief reviews, on his personal blog Gates Notes (https://www.gatesnotes.com). These recommendations are avidly anticipated by his followers.

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11 January 2022

Fresh wings

After 16 years, Jack Dorsey has decided to take flight and leave the company he founded. The move has been interpreted in different ways across the technology world. Opinions range from that he left out of a sense of boredom and weariness with the social network to the need to undertake new projects, and even that perhaps the move was in response to the wave of questions about the role these companies have had in disseminating fake news and hate messages.

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11 January 2022

A proof of love

In a progressive decline of the Bachelet-Piñera-era political conglomerates, both coalitions have been absorbed by emerging forces from the fringes of their political niches. It is clear that neither Gabriel Boric nor José Antonio Kast had really put forward a program expecting to govern. But there they are, and they have had to very quickly change their proposals to appeal to a majority. This is where what until now had been largely absent from the contest emerged on scene: their programs for governing. By Camilo Feres (*)