TRUST: THE CHALLENGE OF HUMANIZING BUSINESSES AND BRANDS

16-10-2018

The Icreo 2018 Study, which measures the perception of closeness and transparency of people in institutions and companies, reveals...

THE SUCCESSFUL CHILEAN CASE IN ITS COUNTRY IMAGE

16-10-2018

Chile has become a success story in terms of country brand positioning. From belonging to a region of the...

PAPER VS. DIGITAL: AGE MAKES THE DIFFERENCE

22-09-2018

Although 58% of U.S. subscribers say they prefer printed newspapers and only 28 percent admit to consuming them in...